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Showing posts from December, 2016

Donald Trump, Entertainer-in-Chief

The days of the presidential presidency are behind us.  

JFK was the first TV President. He and his successors exuded a distinctly presidential vibe as they communicated confidently to the masses, primarily through color video, usually behind a podium or in high-power settings, on a monthly or sometimes weekly basis.

Donald Trump is the first Web & Reality TV President. He spent a decade as host and producer of the hit show The Apprentice and exudes a distinctly colloquial vibe across cable and the web. Trump prefers titanic business settings like board rooms and communicates to the masses at a daily or even hourly rate, even after the election. Twitter is his pulpit.

Trump is a seasoned, self-aware, master content producer AND actor. In sports, the equivalent is a player/coach, a Peyton Manning or LeBron. He's calculatedly sloppy and unpredictable, which appears to boost his authenticity and watchability. Most importantly, he's relentless.

Trump's magic media formula: 

Tru…