Mattel Releasing Augmented Reality Toy Line to Support Cameron's Upcoming AVATAR Movie

Virtual Worlds News reports that toy manufacturer Mattel has teamed up with AR company Total Immersion to add an augmented reality component to AVATAR action figures.

Each figure in the new line will come with a 3D web tag, or i-TAG, which consumers scan using a home computer's webcam. Scanning will reveal additional content on-screen such as biographical information or animated models which corresponds to the purchased product.

Here what it'll resemble, as seen through your computer screen while being captured by your webcam:


Go here for some cool product example vids, including their AR Topps Baseball Cards, by Total Immersion.